Meta & Facebook Ads Agency for Ecommerce and B2B SaaS Brands
A Performance-Driven Meta & Facebook Ads Agency
Flighted is a Meta and Facebook ads agency for ecommerce and B2B SaaS brands spending $25K+ a month. We run your Facebook and Instagram (Meta) ads, make the ad creative and build the landing pages, from $5,000 a month.
Meta is the largest, most efficient ad channel in the digital advertising world. If managed optimally by a Meta Ads agency with knowledge on the latest best practices, Meta Ads have the scale to drive more than 80% of revenue for a DTC or B2B business, up to high 8-figures in annual revenue when channel diversification makes more sense.
Flighted takes a data-driven, performance-first approach to Meta ads, optimizing every dollar for profitability, scalability, and sustained revenue growth.
What’s included:
Account audit and restructure, built for Meta’s GEM and Andromeda updates
Tracking setup, including the Conversions API
50+ new ads a month, static and video, including UGC-style ads
Landing pages, designed and tested in-house
Reporting on the numbers you care about: ROAS, CPA or cost per qualified lead
Google and TikTok ads when they fit the plan, run by the same team
A flat monthly retainer from $5,000, with no percentage-of-spend fees
Flighted is a Meta Business Partner with dedicated Meta agency reps.
Recent client results
5x Meta-driven purchases
Outerseas (ecommerce, seafood delivery), in seven weeks at a 3x ROAS in month one
57% lower cost per subscriber
Bliss & Bone (subscription ecommerce), from $165 to $70 in one month
Brands we’ve worked with













Who We’re the Right Meta Ads Agency For
Meta Ads Agency for B2B SaaS
Flighted at a glance
What Flighted is
Flighted, a performance marketing agency for ecommerce and B2B SaaS brands that specializes in Meta ads
Who it’s for
Ecommerce and DTC brands (including subscription and CPG), B2B SaaS companies, telehealth brands, and supplement and wellness brands, mostly in the US, Canada, the UK and Australia
Minimum ad spend
$25K a month, or a venture-backed startup getting ready to spend at that level
Pricing
Flat monthly retainer by ad spend tier, from $5,000 a month. No percentage of ad spend. Every tier is in our Meta ads agency pricing guide.
Platforms
Meta (Facebook and Instagram), TikTok and Google
Services
Media buying, ad creative (50+ new ads per client a month), landing pages, and tracking and reporting
Meta partner status
Meta Business Partner
Based in
New York, NY. Founded in 2021.
Ad spend managed
$50M+ in total, and $6M a month today
Results
How to start
Why Meta Ads Remain the Foundation of Scalable Paid Social Strategy
Meta Ads remain the foundation of scalable paid social due to three primary factors:
Conversion Efficiency: Advantage+ structures allow for scaling while maintaining profitability.
Unmatched Reach: Access to Facebook, Instagram, Messenger, and Audience Network.
Testing Velocity: Rapid creative testing cycles to identify winning assets faster than any other channel.
Once an effective advertising strategy is designed by a Meta advertising agency, brands get unmatched access to a creative testing approach and advanced account structure that leads to consistent growth in revenue.
With campaigns managed by an expert Meta agency, businesses can scale profitably while preserving contribution margin. The right mix of prospecting, top-of-funnel investment, and proper measurement can lead to significant long-term growth without plateauing. Meta platforms are easily the most scalable paid channels with a focus on conversions, far more efficient than smaller paid social channels like TikTok or Snapchat.
How Our Meta Ads Agency Delivers Profitable, Scalable Campaigns
Facebook & Instagram Ad Creative That Stops the Scroll
Creative is the most important driver of success on Meta’s ad platform. Weak ad creative gets ignored, leading to low CTRs and rising costs.
Flighted offers appealing and creative designs that are not only conversion-focused but also capture attention and drive action.
We develop high-performing creative formats tailored for each funnel stage:
AI-generated natural-language voiceover VSLs
Social-native statics designed to stop the scroll
Carousel formats for product education
…and much, much more
Consistent testing ensures that only the most effective ad designs are used, which prevents ad fatigue and maximizes ROAS. It’s entirely backed by data from $6M a month in ad spend.
Meta Ad Account Structure
The best Meta Ads agencies build campaigns based on actionable data and not merely on interest-based targeting. Brands often restrict ad performance by over-segmenting their targeted audiences or waste funds by casting their nets too wide to capture leads.
Flighted is a Meta Business Partner, a distinction fewer than 1% of agencies in the US hold. Meta's algorithm has changed significantly with updates like the GEM delivery model, favoring more account consolidation, and the Andromeda creative retrieval update, favoring more diverse creative formats. Our approach reflects these changes.
A modern, Meta-friendly ad account structure drives scale, leading to cost-effective conversions for SaaS, DTC, and Telehealth brands, and assuring that Meta’s delivery algorithm improves your ad performance over time.

Scaling Facebook & Meta Ads Without Losing Efficiency
Scaling Meta ads requires more than just increasing ad spend. Without the right strategy, higher budgets lead to rising CPAs, limited reach, and performance volatility. Flighted takes a structured approach to scaling:
Gradual bid and budget increases while maintaining efficiency
Constant creative refresh cycles to prevent fatigue
Expansion into untapped audience segments
Monitoring First-Time Impression Rate and Frequency to catch decline early
Whether scaling from $25k to $100k+ per month or managing high-volume accounts, we build Meta ad systems that scale profitably.
Optimizing the Full Funnel for Meta Ads with Maximum ROAS
Do not judge the performance of Meta ads simply from the standpoint of revenue. Even the best Meta ads do not work if your media buying account structure is weak or your landing pages do not convert.
We optimize every funnel stage—improving landing pages for conversion, A/B testing post-click messaging, and aligning ad creative with the on-site experience. This drives higher blended ROAS and long-term revenue growth.
Flighted’s Meta & Facebook Ads Pricing
We charge a flat monthly retainer based on your ad spend tier, from $5,000 a month. We work with brands spending $25K or more a month on ads.
Flat retainer by ad spend tier, with no percentage-of-spend fees
Minimum ad spend: $25K a month
Creative: 50+ new ads a month, static and video, including UGC-style ads
Landing pages and tracking setup
Campaigns live within two weeks of starting
See every tier, and how other agencies price Meta ads, in our Meta ads agency pricing guide.
Flighted vs an In-House Hire, a Freelancer or a General Agency
Flighted
In-house buyer
Freelance buyer
General agency
Monthly cost at $25K spend
From $5,000
About $16,100 (salary, benefits, tools, creative)
About $6,600 (fee, tools, creative)
About $7,200 (15% of spend plus creative)
How it’s priced
Flat retainer by spend tier
Salary and benefits
Hourly
Usually 10–20% of ad spend
Ad creative
50+ new ads a month, included
Hire or freelance separately
You source it
Often billed separately
Landing pages
Included
Separate hire or freelancer
Not usually
Often billed separately
Meta focus
Meta first, plus Google and TikTok
Depends on the hire
Depends on the person
One channel among many
Time to launch
Live within two weeks
2–4 months to hire
Days to weeks
Varies
UGC creator fees are billed on top of Flighted’s retainer. Full breakdown at $25K, $50K and $100K in our in-house vs agency guide.
What Clients Say About Flighted
Gets in the weeds and performance driven.
Thanks to Flighted's efforts, the client's CAC was reduced by three times the initial number, meeting expectations. The team also identified the ads that performed excellently and recommended solutions to increase the client's conversions. Overall, the team worked fast and was affordable.
Jane Katz
Marketing VP, Season Health
The team has unmatched expertise and skills in the industry.
Flighted reduced the client's customer acquisition cost and CPL. The vendor ensured effective communication via email, meeting all the client's questions with prompt and thorough responses. The service provider's team was highly skilled, reliable, professional, and exceptionally innovative.
Naira Sarkian
Director of Operations, tapouts
The expertise from the team is what stands out.
According to the client, the vendor maintained a high level of performance for the duration of their partnership. They had advertising performance metrics that they consistently achieved and some.
Zack Pelczar
Head of Growth, Avantera Health
Working with this team has been a positive turning point for our brand.
Flighted consistently delivers weekly reports about their ad spend and the success of their campaigns. Their team takes their work seriously and completes tasks as scheduled. They also demonstrate their knowledge, passion, responsiveness, professionalism, and love for their craft.
Rachael Shtifter
Founder, Sleepy Tie
They are a smart and confident team.
Thanks to Flighted's efforts, the client saw a significant improvement in their e-commerce store sales. The team demonstrated excellent project management and clear communication. They were smart, confident, and confident.
Josh White
Founder, Handyfamm
Flighted delivered all key assets on time, in full, and was very responsive to our needs.
Flighted's work resulted in a 2.5x ROAS on Meta and increased conversion rates. The team delivered everything on time and promptly addressed issues and requests throughout. Their reliability and wide breadth of services offered made them a one-stop-shop for all of the client's needs.
Samantha Mang
Chief Marketing Officer, Nimble Beauty
Work With Flighted on Your Meta Ads
Trust Flighted, an experienced Meta advertising agency, to create Meta Ads strategies that drive measurable results. Our process includes new Meta Ad campaigns, scaling aggressive growth, and optimizing existing accounts. Get all-inclusive campaign management, real-time optimizations, and Ad execution across Instagram and Facebook.
To exponentially increase your Meta Ads effectiveness, give us a call today!
Meta & Facebook Ads Agency FAQs
How much does Flighted cost?
A flat monthly retainer based on your ad spend tier, from $5,000 a month, with no percentage-of-spend fees. Ad creative, landing pages and tracking setup are included. See every tier in our Meta ads agency pricing guide.
What’s the minimum ad spend to work with Flighted?
$25K a month on ads. Below that, a retainer this size is hard to earn back.
How long does it take to see results?
Campaigns go live within two weeks of starting. Many clients see results in the first one to two months: Tie reached a 5.1x pipeline ROAS in its first month, and Outerseas grew Meta purchases 5x in seven weeks.
Do you also run Google and TikTok ads?
Yes. Meta is our focus, and we also run Google and TikTok ads when they fit the plan, with the same team and creative. For Gridwise, TikTok ads grew app downloads 77%.
What makes a Meta Ads Agency better than simply running ads in-house?
A Meta Ads Agency brings expertise, structured testing, and tried-and-true playbooks that in-house teams often struggle to implement efficiently. Meta’s algorithm changes frequently, and brands that don’t adapt see declining performance. Flighted’s Meta Ads team continuously refines audience targeting, bidding strategies, and creative execution to keep campaigns profitable. We use data-driven insights to scale budgets effectively while preventing ad fatigue and rising CPAs. By working with specialists who manage millions in ad spend, you gain access to proven strategies that drive sustainable revenue growth faster than trial-and-error in-house efforts.
How does your Meta Ads Agency approach creative strategy and production?
Meta’s platform prioritizes strong creative, and brands that fail to adapt quickly see performance drop. As a Meta Ads Agency, we build creative strategies that align with Meta’s algorithm and audience behavior. We test multiple ad variations, including UGC-style video, direct-response statics, and carousel ads, to find the highest-converting formats. Our process includes continuous iteration, meaning ad creatives evolve based on real-time data. We focus on capturing attention in the first two seconds, structuring ads for engagement, and optimizing CTAs for action. This ensures your Meta ads consistently perform at scale without experiencing creative fatigue.
Do Meta ads still work after iOS 14 and platform tracking changes?
Yes. Meta's algorithm has adapted significantly since iOS 14, with updates like Advantage+ and the GEM delivery model shifting the platform toward broader, more automated targeting supported by first-party data and modeled conversions rather than granular pixel-level tracking. Brands that feed Meta clean first-party data (CRM events, server-side conversions) and pair it with high-frequency creative testing continue to scale profitably. The brands that struggle post-iOS14 are usually the ones still running the same manual, narrowly segmented targeting strategies from before the update.
What's the difference between a Meta ads agency and a general digital marketing agency?
A Meta ads agency specializes exclusively in Facebook and Instagram advertising, going deep on Meta’s algorithm, creative testing, and attribution model. A general digital marketing agency splits its attention across multiple channels (SEO, email, paid search, and more), which means less platform-specific depth on Meta. Meta specialists typically run higher-frequency creative testing and manage larger single-channel budgets ($25K–$100K+ per month) than generalists, who spread smaller budgets across 3-4 channels. If Meta is your primary acquisition channel, a dedicated Meta agency like Flighted will typically outperform a generalist on execution speed and platform-specific optimization.
Is a Meta ads agency the same as a Facebook ads agency?
Yes. Meta owns Facebook and Instagram, so a Meta ads agency runs your Facebook and Instagram ads from one Ads Manager account. Flighted runs both for ecommerce and B2B SaaS brands spending $25K+ a month.
Does audience targeting still work in Meta ads?
Yes, but it has evolved beyond basic interest-based audiences. Our Meta Ads Agency first focuses on Advantage+ targeting, Meta's recommended targeting type. We then layer in first-party data from CRM lists, purchase history, and high-intent website visitors to create custom audiences that also perform effectively. Lookalike modeling is adjusted based on purchase behaviors rather than broad similarities. We also integrate engagement-based retargeting to capture users who interact with ads but don’t immediately convert. By combining these strategies with Meta’s AI-driven audience expansion, we improve efficiency, lower CPAs, and scale ad spend without sacrificing profitability.
What business models benefit most from outsourcing Meta Ads to an agency?
Any business in a particularly competitive acquisition environment could benefit from expert Meta ad management. This includes most DTC businesses, as well as prosumer or large TAM SaaS businesses. Flighted works with ecommerce brands, DTC companies, B2B SaaS businesses, and lead generation businesses that rely on Meta ads for customer acquisition. Businesses struggling with high CPAs, stagnant performance, or inefficient ad spend see significant improvements when working with a Meta Ads Agency. If your goal is to drive more conversions, increase AOV, or scale ad budgets efficiently, our team builds tailored strategies that align with your industry and business objectives.
How does a Meta Ads Agency track ad performance beyond in-platform metrics?
While Meta provides valuable insights, its attribution model has limitations. Flighted’s Meta Ads team integrates multiple tracking solutions to measure real business impact. We use a mix of Meta’s on-platform reporting, server-side tracking, and third-party analytics tools to assess ad performance accurately. Our approach includes blended ROAS calculations, customer journey mapping, and offline conversion tracking to ensure we capture the full impact of Meta ads. This prevents brands from making decisions based on incomplete data and allows for smarter budget allocations.
How do I get started with Flighted as my Meta Ads Agency?
Getting started is simple. Book a call with our team to discuss your current Meta ad strategy, business goals, and scaling challenges. We conduct an in-depth account audit to identify areas for improvement, then build a customized growth plan. We also simultaneously develop your first round of ad creative. Within two weeks, your Meta ad campaigns will be live with optimized targeting, ad creative, and bidding strategies. Whether you are looking to optimize existing campaigns or scale aggressively, our Meta Ads Agency provides the expertise and execution needed to drive consistent, profitable growth.







