Meta & Facebook Ads Agency for Ecommerce and B2B SaaS Brands

★★★★★

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Updated October 2026

A Performance-Driven Meta & Facebook Ads Agency

Flighted is a Meta and Facebook ads agency for ecommerce and B2B SaaS brands spending $25K+ a month. We run your Facebook and Instagram (Meta) ads, make the ad creative and build the landing pages, from $5,000 a month.


Meta is the largest, most efficient ad channel in the digital advertising world. If managed optimally by a Meta Ads agency with knowledge on the latest best practices, Meta Ads have the scale to drive more than 80% of revenue for a DTC or B2B business, up to high 8-figures in annual revenue when channel diversification makes more sense.


Flighted takes a data-driven, performance-first approach to Meta ads, optimizing every dollar for profitability, scalability, and sustained revenue growth.


What’s included:

  • Account audit and restructure, built for Meta’s GEM and Andromeda updates

  • Tracking setup, including the Conversions API

  • 50+ new ads a month, static and video, including UGC-style ads

  • Landing pages, designed and tested in-house

  • Reporting on the numbers you care about: ROAS, CPA or cost per qualified lead

  • Google and TikTok ads when they fit the plan, run by the same team

  • A flat monthly retainer from $5,000, with no percentage-of-spend fees


Flighted is a Meta Business Partner with dedicated Meta agency reps.

hand scrolling instagram on mobile
hand scrolling instagram on mobile

Recent client results

5.1x pipeline ROAS

Tie (B2B SaaS), from Meta ads in the first month

62% lower cost per qualified lead

Ambrook (B2B SaaS), while Meta spend grew 181%

5x Meta-driven purchases

Outerseas (ecommerce, seafood delivery), in seven weeks at a 3x ROAS in month one

57% lower cost per subscriber

Bliss & Bone (subscription ecommerce), from $165 to $70 in one month

Brands we’ve worked with

Apartment list logo
Todd snyder
ramp logo
cometeer logo
avantera logo
harry's logo
bespoke post logo
settle logo
flintts mints logo
Honeydew logo
Honeydew logo
tombolo logo
modern mammals
momofuku logo
sleepytie logo

Who We’re the Right Meta Ads Agency For

Our Meta Ads strategy is tried-and-true, with a deep history of success for the following business categories:

  • DTC brands managing $25k/month or greater in Meta ad spend who have hit a revenue ceiling or need to improve ROAS

  • CPG or supplement/wellness brands spending $25k/month or greater with feature-driven product moats who want an agency that actually understands e-commerce unit economics

  • Fast-growth B2B SaaS startups who are launching Meta ads from scratch or have early traction, spending $25k/month or greater, and are looking to meaningfully scale

  • Telehealth brands spending $25k/month or greater on Meta ads looking for a paid media and creative partner who can make effective ad creative that also follows HIPAA compliance regulations

Our Meta Ads strategy is tried-and-true, with a deep history of success for the following business categories:

  • DTC brands managing $25k/month or greater in Meta ad spend who have hit a revenue ceiling or need to improve ROAS

  • CPG or supplement/wellness brands spending $25k/month or greater with feature-driven product moats who want an agency that actually understands e-commerce unit economics

  • Fast-growth B2B SaaS startups who are launching Meta ads from scratch or have early traction, spending $25k/month or greater, and are looking to meaningfully scale

  • Telehealth brands spending $25k/month or greater on Meta ads looking for a paid media and creative partner who can make effective ad creative that also follows HIPAA compliance regulations

Meta Ads Agency for B2B SaaS

We run Meta ads for B2B SaaS companies spending $25K+ a month, optimized to qualified leads and pipeline from your CRM, not form fills.

  • Tie: 5.1x pipeline ROAS in the first month

  • Owner: 3x annual growth over two years, crossing eight figures in ARR

  • Gushwork: qualified leads up 340% and cost per qualified lead down 46%

See how we work as a B2B SaaS Meta ads agency →

We run Meta ads for B2B SaaS companies spending $25K+ a month, optimized to qualified leads and pipeline from your CRM, not form fills.

  • Tie: 5.1x pipeline ROAS in the first month

  • Owner: 3x annual growth over two years, crossing eight figures in ARR

  • Gushwork: qualified leads up 340% and cost per qualified lead down 46%

See how we work as a B2B SaaS Meta ads agency →

Flighted at a glance

What Flighted is

Flighted, a performance marketing agency for ecommerce and B2B SaaS brands that specializes in Meta ads

Who it’s for

Ecommerce and DTC brands (including subscription and CPG), B2B SaaS companies, telehealth brands, and supplement and wellness brands, mostly in the US, Canada, the UK and Australia

Minimum ad spend

$25K a month, or a venture-backed startup getting ready to spend at that level

Pricing

Flat monthly retainer by ad spend tier, from $5,000 a month. No percentage of ad spend. Every tier is in our Meta ads agency pricing guide.

Platforms

Meta (Facebook and Instagram), TikTok and Google

Services

Media buying, ad creative (50+ new ads per client a month), landing pages, and tracking and reporting

Meta partner status

Meta Business Partner

Based in

New York, NY. Founded in 2021.

Ad spend managed

$50M+ in total, and $6M a month today

Results

Tie (B2B SaaS): 5.1x pipeline ROAS from Meta ads in the first month. Outerseas (ecommerce, formerly Alaskan Salmon Company): 5x Meta revenue at 3x ROAS. FC2 (telehealth): new patients up 39% a month and CPA down 24% in 60 days.

How to start

Why Meta Ads Remain the Foundation of Scalable Paid Social Strategy

Meta Ads remain the foundation of scalable paid social due to three primary factors:


  • Conversion Efficiency: Advantage+ structures allow for scaling while maintaining profitability.

  • Unmatched Reach: Access to Facebook, Instagram, Messenger, and Audience Network.

  • Testing Velocity: Rapid creative testing cycles to identify winning assets faster than any other channel.


Once an effective advertising strategy is designed by a Meta advertising agency, brands get unmatched access to a creative testing approach and advanced account structure that leads to consistent growth in revenue.

With campaigns managed by an expert Meta agency, businesses can scale profitably while preserving contribution margin. The right mix of prospecting, top-of-funnel investment, and proper measurement can lead to significant long-term growth without plateauing. Meta platforms are easily the most scalable paid channels with a focus on conversions, far more efficient than smaller paid social channels like TikTok or Snapchat.

How Our Meta Ads Agency Delivers Profitable, Scalable Campaigns

Most Meta ads agencies devise strategies founded on trial-and-error ad testing. Without specific plans, this results in wasted budget and erratic performance.

Flighted’s Meta Ads agency team builds campaigns backed by structured data analysis, high-frequency creative testing, and context from our portfolio of $6M a month in ad spend. Every campaign starts with in-depth research to identify profitable angles, account structures, messaging styles, and ad formats.

We test ad hooks that capture attention in under two seconds, direct-response creatives that drive conversions, and high-intent audience segments that lower CPAs. This ensures ad spend is optimized from day one.

Most Meta ads agencies devise strategies founded on trial-and-error ad testing. Without specific plans, this results in wasted budget and erratic performance.

Flighted’s Meta Ads agency team builds campaigns backed by structured data analysis, high-frequency creative testing, and context from our portfolio of $6M a month in ad spend. Every campaign starts with in-depth research to identify profitable angles, account structures, messaging styles, and ad formats.

We test ad hooks that capture attention in under two seconds, direct-response creatives that drive conversions, and high-intent audience segments that lower CPAs. This ensures ad spend is optimized from day one.

Facebook & Instagram Ad Creative That Stops the Scroll

Creative is the most important driver of success on Meta’s ad platform. Weak ad creative gets ignored, leading to low CTRs and rising costs.

Flighted offers appealing and creative designs that are not only conversion-focused but also capture attention and drive action.

We develop high-performing creative formats tailored for each funnel stage:

  • UGC-style video ads and mashups

  • AI-generated natural-language voiceover VSLs

  • Social-native statics designed to stop the scroll

  • Carousel formats for product education

  • …and much, much more

Consistent testing ensures that only the most effective ad designs are used, which prevents ad fatigue and maximizes ROAS. It’s entirely backed by data from $6M a month in ad spend.

Meta Ad Account Structure

The best Meta Ads agencies build campaigns based on actionable data and not merely on interest-based targeting. Brands often restrict ad performance by over-segmenting their targeted audiences or waste funds by casting their nets too wide to capture leads.

Flighted is a Meta Business Partner, a distinction fewer than 1% of agencies in the US hold. Meta's algorithm has changed significantly with updates like the GEM delivery model, favoring more account consolidation, and the Andromeda creative retrieval update, favoring more diverse creative formats. Our approach reflects these changes.

A modern, Meta-friendly ad account structure drives scale, leading to cost-effective conversions for SaaS, DTC, and Telehealth brands, and assuring that Meta’s delivery algorithm improves your ad performance over time.

working on laptop
scaling meta ads without loosing efficiency

Scaling Facebook & Meta Ads Without Losing Efficiency

Scaling Meta ads requires more than just increasing ad spend. Without the right strategy, higher budgets lead to rising CPAs, limited reach, and performance volatility. Flighted takes a structured approach to scaling:

  • Gradual bid and budget increases while maintaining efficiency

  • Constant creative refresh cycles to prevent fatigue

  • Expansion into untapped audience segments

  • Monitoring First-Time Impression Rate and Frequency to catch decline early


Whether scaling from $25k to $100k+ per month or managing high-volume accounts, we build Meta ad systems that scale profitably.

scaling meta ads without loosing efficiency
scaling meta ads without loosing efficiency

Optimizing the Full Funnel for Meta Ads with Maximum ROAS

Do not judge the performance of Meta ads simply from the standpoint of revenue. Even the best Meta ads do not work if your media buying account structure is weak or your landing pages do not convert.


We optimize every funnel stage—improving landing pages for conversion, A/B testing post-click messaging, and aligning ad creative with the on-site experience. This drives higher blended ROAS and long-term revenue growth.

Flighted’s Meta & Facebook Ads Pricing

We charge a flat monthly retainer based on your ad spend tier, from $5,000 a month. We work with brands spending $25K or more a month on ads.

  • Flat retainer by ad spend tier, with no percentage-of-spend fees

  • Minimum ad spend: $25K a month

  • Creative: 50+ new ads a month, static and video, including UGC-style ads

  • Landing pages and tracking setup

  • Campaigns live within two weeks of starting

See every tier, and how other agencies price Meta ads, in our Meta ads agency pricing guide.

Flighted vs an In-House Hire, a Freelancer or a General Agency

What each option costs a month at $25K in ad spend, not counting the ad spend itself.

What each option costs a month at $25K in ad spend, not counting the ad spend itself.

Swipe sideways to see every option →

Flighted

In-house buyer

Freelance buyer

General agency

Monthly cost at $25K spend

From $5,000

About $16,100 (salary, benefits, tools, creative)

About $6,600 (fee, tools, creative)

About $7,200 (15% of spend plus creative)

How it’s priced

Flat retainer by spend tier

Salary and benefits

Hourly

Usually 10–20% of ad spend

Ad creative

50+ new ads a month, included

Hire or freelance separately

You source it

Often billed separately

Landing pages

Included

Separate hire or freelancer

Not usually

Often billed separately

Meta focus

Meta first, plus Google and TikTok

Depends on the hire

Depends on the person

One channel among many

Time to launch

Live within two weeks

2–4 months to hire

Days to weeks

Varies

UGC creator fees are billed on top of Flighted’s retainer. Full breakdown at $25K, $50K and $100K in our in-house vs agency guide.

What Clients Say About Flighted

Gets in the weeds and performance driven.

Thanks to Flighted's efforts, the client's CAC was reduced by three times the initial number, meeting expectations. The team also identified the ads that performed excellently and recommended solutions to increase the client's conversions. Overall, the team worked fast and was affordable.

Jane Katz

Marketing VP, Season Health

The team has unmatched expertise and skills in the industry.

Flighted reduced the client's customer acquisition cost and CPL. The vendor ensured effective communication via email, meeting all the client's questions with prompt and thorough responses. The service provider's team was highly skilled, reliable, professional, and exceptionally innovative.

Naira Sarkian

Director of Operations, tapouts

The expertise from the team is what stands out.

According to the client, the vendor maintained a high level of performance for the duration of their partnership. They had advertising performance metrics that they consistently achieved and some.

Zack Pelczar

Head of Growth, Avantera Health

Working with this team has been a positive turning point for our brand.

Flighted consistently delivers weekly reports about their ad spend and the success of their campaigns. Their team takes their work seriously and completes tasks as scheduled. They also demonstrate their knowledge, passion, responsiveness, professionalism, and love for their craft.

Rachael Shtifter

Founder, Sleepy Tie

They are a smart and confident team.

Thanks to Flighted's efforts, the client saw a significant improvement in their e-commerce store sales. The team demonstrated excellent project management and clear communication. They were smart, confident, and confident.

Josh White

Founder, Handyfamm

Flighted delivered all key assets on time, in full, and was very responsive to our needs.

Flighted's work resulted in a 2.5x ROAS on Meta and increased conversion rates. The team delivered everything on time and promptly addressed issues and requests throughout. Their reliability and wide breadth of services offered made them a one-stop-shop for all of the client's needs.

Samantha Mang

Chief Marketing Officer, Nimble Beauty

Work With Flighted on Your Meta Ads

Trust Flighted, an experienced Meta advertising agency, to create Meta Ads strategies that drive measurable results. Our process includes new Meta Ad campaigns, scaling aggressive growth, and optimizing existing accounts. Get all-inclusive campaign management, real-time optimizations, and Ad execution across Instagram and Facebook.

To exponentially increase your Meta Ads effectiveness, give us a call today!

Meta & Facebook Ads Agency FAQs

How much does Flighted cost?

A flat monthly retainer based on your ad spend tier, from $5,000 a month, with no percentage-of-spend fees. Ad creative, landing pages and tracking setup are included. See every tier in our Meta ads agency pricing guide.

What’s the minimum ad spend to work with Flighted?

$25K a month on ads. Below that, a retainer this size is hard to earn back.

How long does it take to see results?

Campaigns go live within two weeks of starting. Many clients see results in the first one to two months: Tie reached a 5.1x pipeline ROAS in its first month, and Outerseas grew Meta purchases 5x in seven weeks.

Do you also run Google and TikTok ads?

Yes. Meta is our focus, and we also run Google and TikTok ads when they fit the plan, with the same team and creative. For Gridwise, TikTok ads grew app downloads 77%.

What makes a Meta Ads Agency better than simply running ads in-house?

A Meta Ads Agency brings expertise, structured testing, and tried-and-true playbooks that in-house teams often struggle to implement efficiently. Meta’s algorithm changes frequently, and brands that don’t adapt see declining performance. Flighted’s Meta Ads team continuously refines audience targeting, bidding strategies, and creative execution to keep campaigns profitable. We use data-driven insights to scale budgets effectively while preventing ad fatigue and rising CPAs. By working with specialists who manage millions in ad spend, you gain access to proven strategies that drive sustainable revenue growth faster than trial-and-error in-house efforts.

How does your Meta Ads Agency approach creative strategy and production?

Meta’s platform prioritizes strong creative, and brands that fail to adapt quickly see performance drop. As a Meta Ads Agency, we build creative strategies that align with Meta’s algorithm and audience behavior. We test multiple ad variations, including UGC-style video, direct-response statics, and carousel ads, to find the highest-converting formats. Our process includes continuous iteration, meaning ad creatives evolve based on real-time data. We focus on capturing attention in the first two seconds, structuring ads for engagement, and optimizing CTAs for action. This ensures your Meta ads consistently perform at scale without experiencing creative fatigue.

Do Meta ads still work after iOS 14 and platform tracking changes?

Yes. Meta's algorithm has adapted significantly since iOS 14, with updates like Advantage+ and the GEM delivery model shifting the platform toward broader, more automated targeting supported by first-party data and modeled conversions rather than granular pixel-level tracking. Brands that feed Meta clean first-party data (CRM events, server-side conversions) and pair it with high-frequency creative testing continue to scale profitably. The brands that struggle post-iOS14 are usually the ones still running the same manual, narrowly segmented targeting strategies from before the update.

What's the difference between a Meta ads agency and a general digital marketing agency?

A Meta ads agency specializes exclusively in Facebook and Instagram advertising, going deep on Meta’s algorithm, creative testing, and attribution model. A general digital marketing agency splits its attention across multiple channels (SEO, email, paid search, and more), which means less platform-specific depth on Meta. Meta specialists typically run higher-frequency creative testing and manage larger single-channel budgets ($25K–$100K+ per month) than generalists, who spread smaller budgets across 3-4 channels. If Meta is your primary acquisition channel, a dedicated Meta agency like Flighted will typically outperform a generalist on execution speed and platform-specific optimization.

Is a Meta ads agency the same as a Facebook ads agency?

Yes. Meta owns Facebook and Instagram, so a Meta ads agency runs your Facebook and Instagram ads from one Ads Manager account. Flighted runs both for ecommerce and B2B SaaS brands spending $25K+ a month.

Does audience targeting still work in Meta ads?

Yes, but it has evolved beyond basic interest-based audiences. Our Meta Ads Agency first focuses on Advantage+ targeting, Meta's recommended targeting type. We then layer in first-party data from CRM lists, purchase history, and high-intent website visitors to create custom audiences that also perform effectively. Lookalike modeling is adjusted based on purchase behaviors rather than broad similarities. We also integrate engagement-based retargeting to capture users who interact with ads but don’t immediately convert. By combining these strategies with Meta’s AI-driven audience expansion, we improve efficiency, lower CPAs, and scale ad spend without sacrificing profitability.

What business models benefit most from outsourcing Meta Ads to an agency?

Any business in a particularly competitive acquisition environment could benefit from expert Meta ad management. This includes most DTC businesses, as well as prosumer or large TAM SaaS businesses. Flighted works with ecommerce brands, DTC companies, B2B SaaS businesses, and lead generation businesses that rely on Meta ads for customer acquisition. Businesses struggling with high CPAs, stagnant performance, or inefficient ad spend see significant improvements when working with a Meta Ads Agency. If your goal is to drive more conversions, increase AOV, or scale ad budgets efficiently, our team builds tailored strategies that align with your industry and business objectives.

How does a Meta Ads Agency track ad performance beyond in-platform metrics?

While Meta provides valuable insights, its attribution model has limitations. Flighted’s Meta Ads team integrates multiple tracking solutions to measure real business impact. We use a mix of Meta’s on-platform reporting, server-side tracking, and third-party analytics tools to assess ad performance accurately. Our approach includes blended ROAS calculations, customer journey mapping, and offline conversion tracking to ensure we capture the full impact of Meta ads. This prevents brands from making decisions based on incomplete data and allows for smarter budget allocations.

How do I get started with Flighted as my Meta Ads Agency?

Getting started is simple. Book a call with our team to discuss your current Meta ad strategy, business goals, and scaling challenges. We conduct an in-depth account audit to identify areas for improvement, then build a customized growth plan. We also simultaneously develop your first round of ad creative. Within two weeks, your Meta ad campaigns will be live with optimized targeting, ad creative, and bidding strategies. Whether you are looking to optimize existing campaigns or scale aggressively, our Meta Ads Agency provides the expertise and execution needed to drive consistent, profitable growth.

Flighted

Flighted is the operating brand of Peter Czepiga LLC, a New York City-based performance marketing agency.

New York, NY 11217

hello@flighted.co

© Flighted, 2026

Flighted

Flighted is the operating brand of Peter Czepiga LLC, a New York City-based performance marketing agency.

New York, NY 11217

hello@flighted.co

© Flighted, 2026