Driving A 5x Meta Ads Pipeline ROAS For Tie

Profitably Scaling Tie via Meta Ads

When Tie (formerly Revenue Roll) partnered with Flighted, the goal wasn’t to “test Meta and see what happens.” The mandate was clear: build a scalable, predictable acquisition channel that generated qualified pipeline.

We launched with a structured, performance-first strategy designed to move fast, validate signal quickly, and scale what worked. Within the first month, the account was profitable, delivering a month 1 Pipeline ROAS above 5x. More importantly, we proved Meta as Tie’s fastest-growing new channel for qualified leads.

Here’s exactly how we did it.

An Account Structure Built for Rapid Creative Testing

We started with a simplified campaign architecture built around creative testing and controlled scaling.

The launch centered on a high-volume CBO testing campaign, combining Flighted-produced creative with top-performing legacy ads (with outdated branding removed). This structure allowed Meta to dynamically allocate spend to the strongest concepts without fragmenting data or overspending on weak performers.

Once clear winners emerged, we consolidated them using Post IDs to preserve engagement data and social proof, and transitioned them into a structured scaling campaign. Audience testing was then run in parallel — broad targeting, stacked lookalikes built from enriched CRM data, and tightly themed interest clusters — allowing us to isolate where efficiency and quality intersected.

We enriched their lead list with personal email addresses to maximize the match rate on Meta, making our Lookalike audiences as accurate as possible. After sufficient conversion volume (50+ historical conversions on the primary event), we introduced Advantage+ scaling to unlock incremental volume without sacrificing performance.

The result was a system designed to graduate creative from testing → controlled scale → ICP expansion.