Paid Social

Scaling Snapchat Ads 11X YoY for Bespoke Post

I scaled Snapchat for Bespoke Post through rigorous creative iteration and a focus on advanced audience targeting.

Summary

By leveraging multiple ad formats and keeping creatives fresh, I was able to scale Bespoke Post's reach among leaned-in Snapchatters massively. I grew their investment on Snapchat by 8x YoY, acquiring 11x the subscribers.

Creative optimizations and the use of advanced audience targeting resulted in improved efficiencies for the brand. They showed a 57% YoY decrease in their CPA from Snapchat, allowing them to continue their growth on the platform while remaining profitable.

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