Scaling Snapchat Ads 11X YoY for Bespoke Post
I scaled Snapchat for Bespoke Post through rigorous creative iteration and a focus on advanced audience targeting.
By leveraging multiple ad formats and keeping creatives fresh, I was able to scale Bespoke Post's reach among leaned-in Snapchatters massively. I grew their investment on Snapchat by 8x YoY, acquiring 11x the subscribers.
Creative optimizations and the use of advanced audience targeting resulted in improved efficiencies for the brand. They showed a 57% YoY decrease in their CPA from Snapchat, allowing them to continue their growth on the platform while remaining profitable.